16 Black-owned Beauty Brands You Need to Know About

June 12, 2020

It’s not a secret that the beauty industry has a diversity issue. In both the US and the UK beauty shelves are stocked to the masses with white-owned brands, catering to white skin tones and white hair textures.

When you think of mass market black-owned beauty brands: Fenty Beauty and Pat McGrath Labs steal the show, but how many non-celebrity/world-renowned makeup artist black beauty brands really get their time in the spotlight? Now is the time for retailers and publishers to pull up and give the floor to some of the brilliant black-owned beauty brands out there. Because there are so many amazing brands that just aren’t given the space to shine.

Here’s a list of some of the very best black-owned beauty brands to support now, and forever…

Dizziak

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DIZZIAK Deep Conditioner: Achieves optimum hydration. And that’s why you love it! ⁣ Try it here 👉 #DIZZIAK • Com ⁣ ⁣ ⁣ #ComeThrough #TryIt #Optimum ⁣ #GoDeep #Strength #Wallpaper #LoveIt

A post shared by ᴅɪᴢᴢɪᴀᴋ™ (@dizziaklondon) on Mar 3, 2020 at 8:49am PST

Charlotte Mensah

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5 reasons we ❤️ @charlottemensah Manketti Hair Oil. ⠀ ✨Lightweight ✨Hydrates and repairs hair ✨Reduces frizz and tames flyaways ✨Softens and detangles ✨Protects hair from heat damage . . . . #charlottemensah#mankettioil #charlottemensahgoodhair

A post shared by Charlotte Mensah (@charlottemensah) on Jun 5, 2020 at 11:03am PDT

Bouclème

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Let's talk about #shrinkage 💛. Coils can shrink up to 75%, so if length is important to you, there are some ways to help elongate curls and reduce shrinkage.⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⠀⠀⠀⠀⁠ ✨ Apply Curl Defining Gel section by section, raking the gel through hair from roots to ends⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⠀⠀⠀⠀⁠ ✨ Twistouts and bantu knots are fun and stylish ways to prevent shrinkage and create definition⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⠀⠀⠀⠀⁠ ✨ When diffusing, with the other hand slide your fingers in towards your roots and stretch the hair out. Repeat throughout your hair⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⠀⠀⠀⠀⁠ 📸: @iamkaishalarissa

A post shared by Bouclème (@boucleme) on May 31, 2020 at 12:00am PDT

UOMA Beauty

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Full face of flawless! What’s your fave UOMA product? Shout it out in the comments! 🔥 Featured: Afro.Dis.Iac. Liquid Eyeliner, Brow-Fro Blow Out Gel, Hey, Big Head! Sponge, Badass Icon Matte Lipstick, Say What?! Foundation, Stay Woke Concealer, Brow-Fro Fro-to-Go 3-in-1 Brow System.

A post shared by UOMA Beauty (@uomabeauty) on May 17, 2020 at 12:51pm PDT

Briogeo

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Our #DontDespairRepair deep conditioning hair mask works to restore and repair dry + damaged hair. Formulated with our unique NOVA Complex–a custom blend of natural oils, vitamins, and antioxidants–this mask is packed with essentials nutrients including b-vitamins, rosehip oil, almond oil, and algae extract that replenish damaged hair. ✨Fun fact: This formula is proven to reduce breakage by up to 75% after 3 uses! *How to use: 1. Once per week, after shampooing, massage this hair mask on the mid-length to ends of your hair 2. Leave in for 5-10 minutes before rinsing 3. Enjoy the benefits! *In a variable vs control laboratory study compared to untreated hair.

A post shared by Briogeo Hair Care (@briogeo) on May 8, 2020 at 7:59am PDT

Shani Darden

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Many of you have asked me, "How does retinol work to make my skin look more radiant & youthful?" ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The answer is simple. Retinol speeds up your cellular turnover process which is responsible for shedding dead skin cells and replacing them with fresh new, healthier cells. You can head to my stories to learn more or ask me any questions about the cellular turnover process below!👇🏽#SkinbyShani

A post shared by Shani Darden (@shanidarden) on Feb 27, 2020 at 9:33am PST

Plant Apothecary Beauty

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New names. Same amazing body washes 💦 . . . . #bathtime #cleanbeauty #organicskincare #veganskincare #crueltyfreeskincare

A post shared by PLANT Apothecary (@plant.apothecary) on Apr 29, 2019 at 8:57pm PDT

Beauty Bakerie

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#Repost 👩🏽‍🍳@cakeandcashmere • 🤭SoooOoOoo about that blush obsession we talked about when my hair was combed😩. The Bars launch this Friday. Partake in The Neapolitan Bar or The Brownie Bar at a cool $18 on beautybakerie.com I’ll be taking over nappy head and all and can’t wait to see my Sweethearts again! 🍧🍦🍪

A post shared by Beauty Bakerie (@beautybakeriemakeup) on May 12, 2020 at 1:53pm PDT

Fenty Beauty

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#PROFILTRSOFTMATTEFOUNDATION is that bih when you want your skin but better ✨ Use 1-2 pumps (DASSIT) to keep that complexion lookin flawless n filtr’d all day long 🙌🏽⁣ ⁣ Find your skin in a bottle at fentybeauty.com, @sephora, @bootsuk and @harveynichols (check your local retailers for availability)

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on May 29, 2020 at 9:50am PDT

Pat McGrath Labs

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Mothership I: Subliminal

A post shared by PAT McGRATH LABS Customer Care (@patmcgrathlabs_contact) on Sep 25, 2018 at 7:35am PDT

Antonia Burrell

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AB IN THE WORLD: WEEKLY FACIAL MASTERCLASSES – Want multiaction skincare that delivers results fast or pore perfecting skin secrets to give glow? Learn how to target, tone & correct, plump & future-proof skin whilst connecting with a #athome #community that is all about achieving healthy skin. Follow @antoniaburrell every Monday, 8pm GMT for the #LIVE #cupping, skin & facial masterclass with global skin expert Antonia Burrell or sign up to our newsletter now to discover exclusive & unpublished #offers #linkinbio. #ItWorks #Proven #LifeChanging #ABInTheWorld #FacialCupping #SelfCareAtHome

A post shared by Antonia Burrell Skin Expert (@antoniaburrell) on Mar 26, 2020 at 10:13am PDT

R&R Luxury

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Skincare Essentials 😍 ⠀⠀ Exfoliate, cleanse, moisturise, hydrate REPEAT. • 📸: @bestbodyafrica – Follow them for African health & wellness content including tasty modern twists on traditional African dishes! ⠀⠀ #MyRandR #RandRLuxury #goodskin #randrskin #allnatural #liquidblacksoap #africanblacksoap #sheaoil #sheabutter #baobaboil #sugarscrub #cleanbeauty #greenbeauty #plantpowered #indiebeauty #africanbrand #madeinafrica

A post shared by R&R Luxury (@randrluxury) on May 25, 2020 at 2:21am PDT

Liha Beauty

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Smell is pretty unique, compared to the four other senses we humans have. While our other senses communicate directly to the thalamus, which is essentially the ‘switchboard’ in our brain, scent is processed in the olfactory bulb within our limbic system, which is also where our brain stores memories and emotions. So, that explains why scent can evoke such intense feelings and vivid memories so quickly. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Old forgotten moments from childhood can be recalled by inhaling the smell of a spice or flower. Our Idan oil and Queen Idia candle always evoke strong memories for people from the very first smell. For me, our Idan oil will always take me back to the sweet summer nights spent dancing on the majestic beaches of Nungwi in Zanzibar. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Next time you inhale a scent, why don’t you take a moment to try and describe how it smells to you? Or consider how it resonates with you emotionally?

A post shared by LIHA [Cheltenham & Hackney] (@lihabeauty) on May 19, 2020 at 12:33pm PDT

The Afro Hair & Skin Co

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Hope you found a little moment to practice self-care this weekend. I’m still getting my head around the fact we’re now in October. Where did the year go? We have a little giveaway coming this week so stay tuned for that. Peace out✌🏾💛🌿✨#pureplantmagic #sundayselfcare

A post shared by The Afro Hair & Skin Co.® (@afrohairandskinco) on Oct 6, 2019 at 11:58am PDT

Soapsmith London

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Proclaimed as @jofairley ‘s “Small Pleasures” scent last week, today we’re paying tribute to our Brick Lane range. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Typically the heart of hustle & bustle, vibrant sights & smells and full of vintage finds, street art and food. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Today however, Brick Lane will find itself calm. Quiet even. Unrecognisable. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ All my scents evoke memories of place & time, and more than ever I rely on them to transport me back to the memories that inspired them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Join me there in spirit with my notes of Amber, Pepper & Sandalwood. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #soapsmithlondon #soapsmith #handmade #shoplocalonline #stayathome #bricklane #london #soap #handmadesoap #skincare #beauty #luxurybrand #smallpleasures #artisan #selfcare #supportlocal #smallbusiness

A post shared by Soapsmith (@soapsmithlondon) on Mar 24, 2020 at 7:53am PDT