16 Black-owned Beauty Brands You Need to Know About

June 12, 2020

It’s not a secret that the beauty industry has a diversity issue. In both the US and the UK beauty shelves are stocked to the masses with white-owned brands, catering to white skin tones and white hair textures.

When you think of mass market black-owned beauty brands: Fenty Beauty and Pat McGrath Labs steal the show, but how many non-celebrity/world-renowned makeup artist black beauty brands really get their time in the spotlight? Now is the time for retailers and publishers to pull up and give the floor to some of the brilliant black-owned beauty brands out there. Because there are so many amazing brands that just aren’t given the space to shine.

Here’s a list of some of the very best black-owned beauty brands to support now, and forever…


Charlotte Mensah


UOMA Beauty


Shani Darden

Plant Apothecary Beauty

Beauty Bakerie

Fenty Beauty

Pat McGrath Labs

View this post on Instagram

Mothership I: Subliminal

A post shared by PAT McGRATH LABS Customer Care (@patmcgrathlabs_contact) on

Antonia Burrell

R&R Luxury

Liha Beauty

The Afro Hair & Skin Co

Soapsmith London

A Complexion Company

Shop our favourites:

  1. Bouclème Curl Cream, £19

2. Briogeo Don’t Despair, Repair! Deep Conditioning Hair Mask, £30

3. Charlotte Mensah Manketti Hair Oil, £48

4. Dizziak Deep Conditioner £22

5. Beauty Bakerie Breakfast In Bed Eyeshadow Palette, £36

6. Soapsmith Brick Lane Hand & Body Lotion, £18

7. Pat McGrath Labs Mothership V Eyeshadow Palette, £115

8. UOMA Beauty Say What?! Foundation, £29.50

9. Liha Beauty Sleep Aid Set, £61

10. Gentle Cleansing Shampoo Bar, £11.95

11. Shani Darden Weightless Oil-Free Moisturiser, £36

12. R&R Luxury Shea Oil – Serenity, £15

13. Antonia Burrell Facial Lift in a Box, £29

14. Organic Moringa Oleifera Beauty Superpowder, £30

15. Fenty Beauty Lil Bronze Duo Set, £19

16. Plant Apothecary Get It On Organic Body Wash, £20

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